2. Agenda
• Introductions
• Testing Your Recruitment Aptitude
• Metrics & Trends
• Research Tools
• Employer Branding
• Traffic Driving Strategies
• Building A Pipeline
• Recruitment Cutting Edge
3. The Candidate Funnel
96 % of the people
who are currently
working
and not actively
looking
4% of the people
looking for work
4. Testing Your Recruitment Aptitude
How do these recruitment platforms rank in terms
of where candidates are coming from?
• Agencies
• Career Fairs
• College Recruiting
• Direct Sourcing
• Employee Referrals
• Internet
• Newspapers
• Other
5. Where Are The Best Candidates Searching?
(How do you know you’re getting the top 10%?)
61% of all external hires can be attributed to just 2 channels—referrals by
current employees and the Internet.
[Just 5.5% come from traditional want-ads]
6. Testing Your Recruitment Aptitude
Emerging Markets:
1. What % of the U.S Population is non-white today?
2. What is the fastest growing ethnic group in the U.S.
today?
7. Emerging Markets
Minorities:
The emerging majority in the U.S. population –
By 2050, 47% of the U.S. population is projected to be
made up of so-called minority groups.
Source: U.S. population projections, 2000-2050. U.S. Census Bureau. Accessed online
at:www.census.gov/population/www/projections/natsum-T5.html
10. Competitive Website Analysis
• Analyze Company’s Career Website Vs. Two Top Competitors
• Benchmark Your Career Website Against ‘Best Practices For
Website Development’
• Evaluate The ‘Strengths & Weaknesses’ Of Each Of Your
Competitors
• Conduct Gap Analysis And Outline Opportunities For Company
To ‘Leap Frog’ To A Position Of Strength Over The Competition
• Provide A Written Executive Summary Of Strengths,
Weaknesses & Opportunities, As Well As A Proposal For
Recommendations, Pricing And Timelines.
• Analysis Will Be Provided Within 10 Business Days
11. Internal Your Brand External
www.CompanyCareerSite.com
ERP PR Radio/TV
Interactive
Print Direct Mail
Collateral
12. Benefits of Brand Positioning
• If we’re true to the Company’s brand -
or experience - advertising & communications
should:
- increase self-selection
- increase retention
- increase employee referrals
22. Pipeline Building Strategy
THE SOLUTION:
Develop and Implement a Web-Based Relationship-Marketing Program:
• Keep the Company Name in Front of the Candidate
• Keep Candidate Apprised of Relevant Company News & Accomplishments
• Engage Candidate in Web-Based Activities
• Build Candidate Interest Culminating in a Recruitment Event/Overture
• Have the ability to track candidate response and source
27. Testing Your Recruitment Aptitude
What item - that every one of us currently has in our
possession - may become one of the hottest new
recruitment platforms?
28. Wireless Application Protocol (WAP)
Mobile/Text Marketing
• Mobile Skews To Tech Savvy and Younger Audiences
• Can Target By Blackberry and By Carrier
VZ Wireless; Older, T-Mobile; Younger
Potential Strategies Include:
- Click To Call (Speak to the Recruiter)
- Click To Form Fill (Bridge Online to Mobile)
- Click To Text (Ongoing Interactions) (Includes Link to WAP site)
- Click To Polling (Instantaneous Feedback/Engage Candidates)
- Click To Video (Leads To Video or Landing Page/Data Capture
29. Search Engine Marketing on Google
• Buy Keywords on Google
• Drive Traffic to Sponsored Link;
HTML Profile Page or Micro-site
• Capture Passive Talent
• By Geographic Area, By Discipline
30. Why Blogs?
• Contains Fresher Content
- Websites Are Not Updated More Than A Few Times A Year
• Easier To Update And/Or Add New Info Regularly
• Fall Higher In The Rankings Than A Website
- Content More Relevant
- Additional Blog Search Engines (i.e., Technorati)
• The Client Can Determine Who Has Write-Permission And Approve
Content
• Ability to Track Keywords Being Used By Potential Candidate
- Therefore More Effective SEO (Search Engine Optimization)
• You Can Easily Pull Relevant Data From Other Relevant Sites
